Every time I see a billboard like this I am compelled to take a photo…
Turns out I was wrong about seeking out new clients through industry targeted conferences and exhibitions, via hot topic content and white papers and by launching specific, personalised marketing campaigns.
Yes, that’s right, despite the research and profiling I may have undertaken into decision makers in my particular vertical markets, that billboard tells me otherwise… it turns out they are really loitering under bridges and (I suspect) in bus stops. My clients are starting to to sound a lot like teenage gangs. Perhaps my next marketing hit should be to just whack a copy of Smash Hits and a mini can of soda in the post.
Ok, so I think you get my point: that you should know your client personas well enough to know where you will find them and then sniper target them with an informed campaign.
So how about an example of a dynamic billboard marketing campaign then smartass?
Ok then. I have to give some love to this award winning campaign to fill ad space on billboards from Y&R Not Just Film. The ad campaign itself has become pretty viral, double whammy for the agency and the advertisers. Effective too!