Archive | November 2012

Are you clients looking here?

Every time I see a billboard like this I am compelled to take a photo…

Apparently, your clients are hanging out at the Tesco cash machine...

Apparently, your clients are hanging out by the bins at Tesco…

Turns out I was wrong about seeking out new clients through industry targeted conferences and exhibitions, via hot topic content and white papers and by launching specific, personalised marketing campaigns.

Turns out my customers are all hanging out under railway bridges!

Turns out my customers are all hanging out under railway bridges! Or are they just trolling me… geddit??

Yes, that’s right, despite the research and profiling I may have undertaken into decision makers in my particular vertical markets, that billboard tells me otherwise… it turns out they are really loitering under bridges and (I suspect) in bus stops. My clients are starting to to sound a lot like teenage gangs. Perhaps my next marketing hit should be to just whack a copy of Smash Hits and a mini can of soda in the post.

Soooo mini!

Yes, yes, I realise that I am out of touch with the “yoof” of today. It’s probably all Blu-rays and crack cocaine for today’s modern 12 year old…

Ok, so I think you get my point: that you should know your client personas well enough to know where you will find them and then sniper target them with an informed campaign.

So how about an example of a dynamic billboard marketing campaign then smartass?

Ok then. I have to give some love to this award winning campaign to fill ad space on billboards from Y&R Not Just Film. The ad campaign itself has become pretty viral, double whammy for the agency and the advertisers. Effective too!

Click to see the full campaign. 

When it comes to selling advertising space, sometimes outright threats are the way to go...

When it comes to selling advertising space, sometimes outright threats are the way to go…