Archive | January 2013

The “Living an Authentic Life Breakfast” from Within Sight Training

Do you feel inspired by your work? Have a passion for the start of the day? Are you living the Authentic Life?

The podcast below records Within Sight Training‘s talk about the story of how they turned their passion into business, which happened last week over a delicious breakfast with Brighton Chamber. Hmm, who’s that doing the intros…

I really enjoyed this talk. The concept of “Living an Authentic Life” is an interesting one, especially as studies show engaged employees can be 18% more productive, creating output of 60% increased quality, than those who are not engaged.

It also meant I could make a joke about a chicken (23:30).

Can’t see the player? Play here

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You can get in touch with Wire World Media who recorded the podcast.

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Video Tools

Creating basic video content for your brand gives your audience something different to interact with, helps to explain your offering + is good news for your SEO. So here are a few tools I’ve found to be handy recently…

I’ve been dealing with a few videos lately; basic product info or presentations that we can send out to potential clients or upload online as interesting content. There were a few bits n bobs that came in handy so I wanted to post them on here, caring and sharing and all that!

Caring and sharing like a Care Bear! Also, burn all the onsies...

Caring and sharing like a Care Bear!
Also, burn all the onsies…

Making a basic video

Firstly, I needed to create the content itself. You can make a very basic video in a couple of ways. Of course, you can just record on your web cam but did you know that you can also…

If you are making screenshots for your presentation I recommend Screenshot Pimp, a nice, flexible Firefox add-on.

Converting Video

I had a .mov file and when I tried uploading to Youtube the timing of the audio went out of sync. Apparently, .mov files are a bit temperamental so converting to another file type helped here.

Following the advice in this post on having problems with audio and video out of sync, I popped my file into the basic editor on my computer and exported it as another file type. Problem solved.

If you don’t have an editing program on your computer you could download a tool, such as Miro Video Converter which is a free, open source tool, woop!

SEO your video

There’s heaps of tips for SEO for video in this section of Reel SEO. For general basic SEO tips I’d refer you back to my previous article on the subject.

This free online video grader tool from Pixability is useful for looking at your Youtube account and seeing where some improvements can be made. They aren’t all strictly implementable but it gives an idea of the right track to be on.

So…

…that’s just a few tips but maybe it will be helpful when it comes to getting some video content online for your company. On the other hand, you could just get someone else to do it! (see links below)

In the meantime, if you need some inspiration for why video content can be a good thing check out this AWESOME ad for One Dollar Shave, one of my favourite viral ads. The video cost $4,500 to make and circa 12,000 conversions were made within 48 hours of the videos release – talk about ROI!


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People to follow from this article:

Tips, news, etc for online video and marketing from @ReelSEO

Video agency with the best fish tank in Hoxton – @Screencult

Brighton based video agency – @FatSand

You can follow me at @LauraofBrighton

THIS!..IS!..SNOWTAAAAAA!

WIN! Free snowball to the back of the head for whoever can come up with the best caption! So far I have:

“I’m Snowtacus!”

Spartan snowman

If you can bear the awful puns you can follow me at @lauraofbrighton

Where do you start with your SEO?

If you don’t usually deal with your company’s marketing the whole SEO thing can be a bit confusing. Where do you even start?

Basically, it comes down to how do I get people to find my website? SEO, meaning Search Engine Optimisation, being the art of getting your website to the top of search engine listings so when a possible client searches for a term that relates to your business (for example, “cleaning services in Brighton” in Google, although I hear there are others… 😉 ), they see you, they visit you and hopefully they buy from you!

Sure, you could sit on the second or third page of the listings but with over 50% of users clicking a link on page 1 you will be missing out on potential business (heaps of stats in this useful click through rate study by Slingshot).

The nice people at SiteVisibility are sharing this nifty infographic that will help with understanding how to implement SEO for your website. Definitely worth a play around with!

How to basic SEO

Click to play

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A couple of accounts to follow:

@SiteVisibility

Great and free SEO conference: #BrightonSEO

Useful resources @SEOMoz

Moi at @LauraofBrighton