This is a really interesting campaign from Vivienne Westwood, where she has presented her mannequins as domestic violence sufferers to raise awareness.
Victims are given a number to call and a lot of publicity was generated by this clever campaign, even if it is a little bit Derelicte!
Clever parody campaign from Somersby with lots of puns!
Every time I see a billboard like this I am compelled to take a photo…
Turns out I was wrong about seeking out new clients through industry targeted conferences and exhibitions, via hot topic content and white papers and by launching specific, personalised marketing campaigns.
Yes, that’s right, despite the research and profiling I may have undertaken into decision makers in my particular vertical markets, that billboard tells me otherwise… it turns out they are really loitering under bridges and (I suspect) in bus stops. My clients are starting to to sound a lot like teenage gangs. Perhaps my next marketing hit should be to just whack a copy of Smash Hits and a mini can of soda in the post.
Ok, so I think you get my point: that you should know your client personas well enough to know where you will find them and then sniper target them with an informed campaign.
So how about an example of a dynamic billboard marketing campaign then smartass?
Ok then. I have to give some love to this award winning campaign to fill ad space on billboards from Y&R Not Just Film. The ad campaign itself has become pretty viral, double whammy for the agency and the advertisers. Effective too!
This is a cool campaign from PR agency Full Fat for the launch or Resident Evil 6 on October 2nd 2012. Especially as it’s a campaign that takes advantage of both physical and digital aspects.
The gaming industry is worth over $65 billion with some game launches making more money than a Hollywood blockbuster, for example, Call of Duty: Modern Warfare 3 thrashing Harry Potter.
The Resident Evil series is a legend when it comes to gaming, having been around for over 16 years years now – it’s literally old enough to buy a packet of fags and a lotto ticket.
At BrightonSEO last month the keynote speaker Dave Trott stressed how important it was for us to make IMPACT with our campaigns – after all, if no one takes any notice of you it doesn’t matter how persuasive your argument is.
So, for an impactful campaign for a legendary game, serving an audience who by nature do not shock easily, Full Fat came up with this:
1, Wesker and Son – the world’s first pop-up human butchery and morgue, located at Smithfields meat market.
Members of the public will be invited to sample and purchase a dizzying array of edible human limbs including hands, feet and a human head, which will be available to buy directly from the shop. As well as these specially created products, gamers will be able to buy ‘Peppered Human & Lemon Sausages’ and ‘J’avo Caught Human Thigh Steaks’ along with some specially made pots of Red Herb and Green Herb.
Food artist Sharon Baker provides the human limbs, having previously produced human bits in baked-bread form. Mixologists Loading provided anatomical cocktails to wash it down with.
2, But hey, just ‘cause you’re a blood-lusting, zombie butcher doesn’t mean you don’t have a CARING side. All proceeds were donated to the Limbless Association. I’m hoping they didn’t send a hamper though….
3, Lectures at St. Bartholomew’s Hospital Pathology Museum, exploring themes in the game and their links between the game and real life, such as future trends in meat consumption and whether the virus of the game could ever become a reality.
The Twitter campaign resulted in excitement and engagement around the hash tag #nohopeleft and the @WeskerSon Twitter account gained over 750 followers in a short time.
The story was covered by Huffington Post (best photo gallery) and Daily Mail – check out the photos there, they are even more gory than in this blog!
As for the live site – you can’t miss something like that when it’s slapped in front of you!
Interesting people to follow from this article:
The agency @wearefullfat
PR superstar @seanharwood
Straight talking ad man @davetrott
And me… @LauraOfBrighton